“Stay up late: Strange things happen when you’ve gone too far, been up too long, worked too hard, and you’re separated from the rest of the world…”

*quote above from Life Style–An Incomplete Manifesto for Growth by Bruce Mau

Written in 1998, The Incomplete Manifesto is an articulation of statements exemplifying Bruce Mau’s beliefs, strategies and motivations. Collectively, they are how we approach every project.

So you think you need 8 hours of sleep every night? I never lived by that theory. Beauty rest? I don’t need it, I thank my mother for these genetics and they’re not going anywhere. My lifestyle has always been not so healthy. Hustle round the clock and tables with bottles. Even when I was a child I was heavy into my academics and athletics–Late nights studying and earlier morning work-outs. And I wonder if you know what it means, to find your dreams. To be successful you have to do things out of the ordinary or everyone would have the crown–mine is sized so I know it only fits me.

I can speak for Phif too. I remember those late night discussions and early morning conference calls. When you want something you make yourself available to it exclusively. I have my friends but I’m not around to be a friend. I apologize many times but I only drown myself with the cool people. Cool meaning people who use their creativity to put positive energy back out into the universe. You have to completely submerge yourself in it. Research people in the field you want to murder, which means many sleepless nights. “My dreams be keeping me up at night…”–don’t your dreams give you good stories in morning, settle with your dream building zeros in your account.

I remember having a chat with Ouigi, and he mentioned that he hasn’t sleep in his bed in months. And that he just takes short naps on his couch and then pops back up to go. And you see his hustle–aka Tide commercial. Yes that’s the Bearded Man!

“You have to create a vision of the world around you in which your best self can live, can grow…”